SHOWCASE

SensiDaily

Entry code: 0103006GD22
Agency: Mullenlowe Istanbul
Advertiser / client: Bayer
Group: A. FILM, Long Online film

Creative idea

Atopic skin is an issue that many have, yet many can’t name. Due to the triggering factors; such as water, stress, and sweat, atopic skin sufferers feel that they lose control of their lives. As Bepanthol SensiDaily, we have created an empowering communication platform “based on true stories” to help people take control back. Viewers empathized with the distress and helplessness of our characters were facing because of their skin problems. It all changed with Bepanthol Sensidaily! The trapping walls crash, we see our heroes as a swimmer, a public speaker and a surfer with full of control and confidence.

Brand name: SensiDaily
Advertiser / client: Bayer
Product / service: Eczema & Atopic Skin Care Management
Campaign name: Take Control of Your Life Back, It’s Yours!
Agency network: MULLENLOWE
Agency: Mullenlowe Istanbul
Digital agency: MullenLowe Istanbul
Additional company: Mediacom, Sobraz, Depo Film
Production company: Depo Film
Web address: https://www.youtube.com/watch?v=FdbNsPuNeXo
Executive creative director: Berkay Ozay
Creative director: Süleyman Utku Bozkurt
Art director: Elif Uyanık
Copywriter: Serdar Tabur, Yiğit Zigaloğlu
Designer: Serdar Tabur
Account director (agency): Ceyda Coşkun, Ceren Kaban, Ezgi Dağcı, Ilgım Kurşun
Client account director: Pınar Saltat, Tuna Demiralp, Gizem Çeltekli, İlker Tanrıöğer
Media director: Sibel Bahar, Gülşah Berre Özlen, Nesil Taştan,
Strategic planner / strategist: Yusuf Muslubaş, Alper Çelik
Pr director: Soydan Canbaz, Özge Akyel Çelikelli, Merve Büyükdeveci, Özge Öztürk, Gamze Koç
Film production: Ender Sevim, Merve Yalçınkaya
Director: Matthaus Bussmann
Director of photography: Daniel Obradovic
Agency producer: Tuğrul Karadeniz, Emirhan Akıncı
Digital creative: Ceren Kaplan, Bartu Kafa

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