ANTIDOPING

Creative idea

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Brand name: ANTIDOPING
Advertiser / client: OPAP/HELLENIC REPUBLIC MINISTRY OF SPORTS
Product / service: HELLENIC REPUBLIC MINISTRY OF SPORTS
Campaign name: ANTIDOPING
Agency network: INDEPENDENT AGENCY
Agency: THE NEWTONS LABORATORY SA - ATHENS
Executive creative director: ANDREAS GRIGORIADIS
Creative director: ANDREAS DIMITROULAS
Art director: PARIS GODENOPOULOS
Copywriter: THODORIS PAGANIAS
Additional company: The use of anabolics among young people has dangerously risen. Their need to promote themselves on social media along with their continuous struggle to increase their likes, pushes them towards the use of illegal substances again and again, in order to build the perfect body as soon as possible, no matter the consequences.