The Death of the Warsaw Palm

Entry code: 0308002GD21
Agency: Syrena Communications Warsaw
Advertiser / client: UNEP GRID-Warsaw Centre
Group: C. OUT OF HOME (OOH), Retail & Public Services

Creative idea

A popular public art piece and one of symbols of Warsaw has changed its meaning to become a haunting environmental message: An artificial tree became a real, but withered one on the World Environment Day. The gesture was broadcasted by every major news outlet in Poland and hundreds globally. That happened entirely thru earned media.

Brand name: UN World Environment Day
Advertiser / client: UNEP GRID-Warsaw Centre
Product / service: UN World Environment Day
Campaign name: The Death of the Warsaw Palm
Agency: Syrena Communications Warsaw
Additional company: One House
Executive creative director: Jarek Wiewiórski
Creative director: Levan Muskhelishvili
Art director: Tengiz Begoidze
Copywriter: Jarek Wiewiórski
Designer: Barbara Borkała
Client account director: Kasia Lewandowska
Media director: Bartosz Pajak
Managing director: Marek Szynal
Pr director: Anna Kiedrzyńska-Tui
Additional company: Marcin Piecewicz (ONE House) Edyta Kotowicz (Creative Shop Facebook) Mateusz Wyszyński (Facebook)


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