AI Versus

Creative idea

We created two AI systems that were able to communicate with users. People could ask questions about Russia and immediately get answers from two intellects. A mix of innovative technologies (Google Speech-to-Text, Trained Neural Network, Question Answering Model (Q&A), ODQA, Word Embeddings) helped AIs absorb terabits of information. Those two AIs were 'brought up' by different media - one by Russia's independent TV-channel, the other - by a state TV-channel. Asking a question, a user became a participant of the experiment. The website was closed when the campaign finished at the end of 2019.

Brand name: TV Rain
Advertiser / client: TV Rain
Product / service: Subscription to a news media
Campaign name: AI Versus
Agency network: INDEPENDENT AGENCY
Agency: Voskhod, Yekaterinburg
Additional company: ISD Group, Ukraine
Executive creative director: Andrei Gubaidullin
Creative director: Anton Rozhin
Digital production: Dmitry Maslakov