Join Us

Creative idea

With the Join Us campaign we wanted to change the way people look at and value disabled people and wanted to create more jobs by providing more opportunities for them. We also needed to connect with those who can take part in the struggle towards creating a better future for the disadvantaged. The brand collaborated with disabled celebrities like Lőrinc Barabás a jazz trumpet player and Paralympic gold medallist, Fanni Illés who became the faces of the campaign. Besides using the usual advertising surfaces a special website was created to insure that people with disabilities could also join the conversation.

Brand name: Hungarian Lottery Company
Advertiser / client: Hungarian Lottery Company
Product / service: Corporate CSR
Campaign name: Join Us
Agency network: INDEPENDENT AGENCY
Agency: Lounge Group, Budapest
Additional company: 235 Productions
Production company: 235 Productions
Web address: http://www.tartsvelunk.hu
Executive creative director: Péter Radovics
Creative director: Bálint Gusztáv Monori
Art director: Péter Hárságyi
Copywriter: Ádám Grósz, Schafarek Boldizsár
Designer: Balázs Tóth
Account director (agency): Dániel Sperczel, Fanni Varga, Zsófia Kővágó
Client account director: Tamás Szász
Media director: Krisztina Hidvégi
Managing director: Gyula Balásy
Photographer: Gábor Garai
Film production: 235 Productions
Director: Péter Juhász
Director of photography: Gábor Garai
Music: Lőrinc Barabás, Csaba Kalotás
Digital production: DOT Creative
Digital strategist: Márton Surowiak
Digital creative: Péter Balogh