Birds Records (Dich’)

Creative idea

“Dich” is the starting point for Birds Records transferred the streaming model to the charity. We made samples out of birdsong of endangered species and shared with musicians. Streaming Birds Records’ tracks generates money for WWF and support birds. “Dich” features the birds voices. It's an illustration of human activities that influence the extinction of rare bird species. 9 stories, 9 different styles, 20 artists. Pollution is illustrated with dirty ink, the birds’ last dance consists of 120 hand drawn frames. Issues resonate with the audience more through the lens of visual style.

Brand name: WWF Russia
Advertiser / client: WWF Russia, Yandex.Music
Product / service: WWF Russia
Campaign name: Birds Records (Dich’)
Agency network: BBDO WORLDWIDE
Agency: BBDO Moscow
Production company: Petrik Animation Studio
Web address: https://youtu.be/6RXmA43a5C8
Executive creative director: Alexey Fedorov
Art director: Alexey Litovka
Copywriter: Petr Martyuk
Account director (agency): Anastasia Vikulina
Client account director: Alexandr Kuznetsov
Managing director: Natalia Tsyganova
Music: Ivan Dorn, Suren Tomasyan
Agency producer: Mery Asatiani
Additional company: Account Manager - Valentina Zubareva