Ad that you can feel by skin
Creative idea
We used the video of the Russian extreme sportsmen Oleg Cricket, where he fearlessly moves around buildings roofs. This video makes the user involuntarily experience a different range of emotions and sensations. And interesting fact: watching sport extreme video users get moisturized their hands. In the video we integrated the product - the men's hand cream with the key message: “Natural moisturizing of the hands - as you have now.” The idea uses message addressed to our reptilian brain (R-complex). It stimulates instincts to communicate advertising message. You literally feel this AD with your skin. Just try it))
Brand name: Clarins
Advertiser / client: Clarins
Product / service: Clarins Men
Campaign name: Ad that you can feel by skin
Agency network: BBDO WORLDWIDE
Agency: Proximity Russia
Additional company: MediaWise
Web address: https://www.youtube.com/watch?v=DEtBAY26mtM
Creative director: Andrey Iliasov
Account director (agency): Elena Vratskaia
Strategic planner / strategist: Marianna Kolupaeva
Agency producer: Varvara Sheremet
Additional company: Nikita Semisokha - Senior Digital Manager