SHOWCASE

The Death of the Warsaw Palm

Awards: Shortlist
Entry code: 24015GD21
Agency: Syrena Communications Warsaw
Advertiser / client: UNEP GRID-Warsaw Centre
Group: A. GENIUS LOCI/LOCAL SPIRIT

Creative idea

A popular public art piece and one of symbols of Warsaw has changed its meaning to become a haunting environmental message: An artificial tree became a real, but withered one on the World Environment Day. The gesture was broadcasted by every major news outlet in Poland and hundreds globally. That happened entirely thru earned media.

Brand name: UN World Environment Day
Advertiser / client: UNEP GRID-Warsaw Centre
Product / service: UN World Environment Day
Campaign name: The Death of the Warsaw Palm
Agency network: INDEPENDENT AGENCY
Agency: Syrena Communications Warsaw
Additional company: One House
Executive creative director: Jarek Wiewiórski
Creative director: Levan Muskhelishvili
Art director: Tengiz Begoidze
Copywriter: Jarek Wiewiórski
Designer: Barbara Borkała
Client account director: Kasia Lewandowska
Media director: Bartosz Pajak
Managing director: Marek Szynal
Pr director: Anna Kiedrzyńska-Tui
Additional company: Marcin Piecewicz (ONE House) Edyta Kotowicz (Creative Shop Facebook) Mateusz Wyszyński (Facebook)

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