Gadgets see what others don't

Creative idea

Problem:
 People often become the witnesses of domestic violence. Most of them choose not to react because they don’t know how to act properly. ‍ Solution
: Amnesty International decided to teach people the right algorithms in cases of domestic violence. They created the interactive platform which simulates an incident teaches the right behavior.

Brand name: Amnesty International
Advertiser / client: Amnesty International
Product / service: Campaign
Campaign name: Gadgets see what others don't
Agency network: INDEPENDENT AGENCY
Agency: R Agency, Kyiv
Web address: https://gadgetsees.amnesty.org.ua
Executive creative director: Dima Liutyi
Creative director: Dima Liutyi
Art director: Leonid Nakonechnyy, Kateryna Kotikhina
Copywriter: Danil Tertichniy, Illya Zhurava, Viktor Synkov
Designer: Artur Blihor, Andriy Nechytailo
Account director (agency): Maria Ursta
Managing director: Andrii Burakov