Unmissable

Creative idea

Accidentally missing out on crucial UCL match moments is a very relatable experience. It’s also a deeply personal and dramatic one that leaves you feeling isolated even in the middle of a communal celebration. This is the feeling we wanted to convey through our film. Intimate cinematography, slightly exaggerated performances, and a cinematic language all serve to highlight this personal drama, making these moments more relatable and bringing out the humor in them.

Brand name: Heineken
Advertiser / client: Heineken
Product / service: Heineken
Campaign name: Unmissable
Agency network: PUBLICIS
Agency: Publicis Italy, Milan
Production company: Iconoclast Paris
Executive creative director: Luca CInquepalmi, Marco Venturelli
Creative director: Eddy Guimaraes, Vinicius Dalvi
Copywriter: James Andrews
Account director (agency): David Pagnoni, Davide Gonzato, Eleni Charakleia, Alexandra Stoica, Barbara Ruscio Levi, Dalila Salhi, Lischa Steiper
Strategic planner / strategist: Bela Ziemann, James Moore
Director: Megaforce
Director of photography: Lasse Frank
Music: Raj Sehgal
Agency producer: Mariella Maiorano, Viviana Biondolillo
Post production: The Mill London
Post production producer: Misha Standford - Harris
Additional company: CCO Publicis WW & CCO Publicis Groupe Italia - Bruno Bertelli CCO Publicis Italy - Cristiana Boccassini Production - Charlotte Marmion / Guillaume Lefrancois / Emma Palatin / Marco Puig Costume Designer - Mimi Lempicka Casting Director - Emma Skowronek Editor - Fred Olszak Client - Gianluca Di Tondo / Els Dijkhuizen / Ita Bassey