Vip Newborn moms

Entry code: A07006GD19Agency: Leo Burnett BelgradeAdvertiser / client: Vip Mobile Serbia
Group: A Film, A07 Communication, Business & Finance

Creative idea

For the past 25 years, Serbia has negative natality rate. New law dramatically cuts down pay for women during maternity leave. Mothers are protesting, government is silent. Vip Mobile gave support with a unique offer - for all newborn moms in 2019, any postpaid tariff is free for 9 months. When a woman becomes a mother, her life changes. Motherhood is the birth of a new identity – with every new baby, new mom is born. We wished 'newborn' moms a welcome to the world, and through milestones in child's life, told the story of the newborn mom first experiences.

  • Brand name: Vip Postpaid
  • Advertiser / client: Vip Mobile Serbia
  • Product / service: Postpaid tariff
  • Campaign name: Newborn moms
  • Agency network: LEO BURNETT
  • Agency: Leo Burnett Belgrade
  • Additional company: Baš Čelik production, OMD media
  • Production company: Baš Čelik production
  • Executive creative director: Anja Radulović
  • Creative director: Anja Radulović
  • Art director: Miloš Milanović
  • Copywriter: Nevena Balšić, Vesna Lapčević
  • Designer: Jovan Pavlović, Miša Kostić
  • Account director (agency): Tia Dokmanović, Vladimir Vučićević
  • Client account director: Jelena Čađenović, Biljana Jović Popović, Ana Vučković, Olga Kapor, Ivo Radaković
  • Strategic planner / strategist: Tamara Piper Radišić
  • Film production: Baš Čelik production
  • Director: Miroslav Terzić
  • Director of photography: Aleksandar Ilić
  • Music: Always Be by Holley Maher
  • Screenwriter: Anja Radulović, Nevena Balšić