Entry code: A07012GD19
Advertiser / client: LH Tel Aviv
Group: A Film, A07 Communication, Business & Finance

Creative idea

It is very irritating to find out that your data plan is about to end, to say the least. We wanted to portray that frustration and anger using three different scenarios. To get that text message is more shocking than accidentally coming across a bear, finding your wife in a bed with someone else or having the hairdresser cutting your hair wrong. All characters paid more attention to that text message than those extreme situations in their life, allowing us to communicate the unlimited data plan offered by Telemach and to show how much it is needed.

Brand name: PAKETI VEČ
Advertiser / client: TELEMACH
Product / service: PAKETI NAJVEČ
Agency network: TBWA WORLDWIDE
Agency: LH Tel Aviv
Production company: Amir Faingold
Web address:
Executive creative director: Tal Raviv
Creative director: Tomer Polishuk
Art director: Ido Ben Dror
Copywriter: Niko Watts
Designer: Ido Ben Dror
Account director (agency): On Goldshtein
Client account director: Inbal Eldan
Strategic planner / strategist: Nir Yelnik
Senior planner: Amitay Amir
Film production: Colorfilm
Director: Aviv Ma'aravi
Director of photography: Manu Kadosh
Music: Tomer Biran
Screenwriter: Tal Raviv
Agency producer: Yana Kartun & Antonina Patramanska
Post production: Camaradas
Post production producer: Antonina Patramanska


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