SHOWCASE

As I Really Am

Awards: Shortlist
Entry code: A13001GD18
Agency: The&Partnership Rome
Advertiser / client: Toyota Motor Italy
Group: A. FILM

Creative idea

The 'Start Your Impossible' Olympic/Paralympic campaign is the global effort made by Toyota Motor to shift the brand perception from rational 'car manufacturer' to worldwide leader in the field of human mobility. The Toyota values of constant improvement and respect for others are perfectly in tune with the Olympic and Paralympic philosophy. To drive the insight into the Italian market, a film has been produced starring Beatrice 'Bebe' Vio, an Italian paralympian who lost all four limbs when she was just eleven and eventually rose to the status of gold medalist at the 2016 Rio Olympics.

Brand name: Toyota
Advertiser / client: Toyota Motor Italy
Product / service: Toyota
Campaign name: Start Your Impossible
Agency network: THE&PARTNERSHIP
Agency: The&Partnership Rome
Additional company: Filmmaster Productions
Production company: Filmmaster Productions
Creative director: Fabrizio Caperna
Art director: Giambattista Menna, Eugenio Chiapparelli
Copywriter: Roberto Ottolino, Luca Scarponi
Account director (agency): Marco Marinucci
Managing director: Cristiano Casassa Mont
Strategic planner / strategist: Erwin Corio Flores
Director: Philippe Tempelman
Director of photography: Pat Scola
Music: Hakan Eriksson
Agency producer: Cecilia Barberis
Additional company: Account Supervisor: Paola Giordo Account Manager: Serena Giovinazzo Project Manager: Federica Pasculli Editor: Johan Wik Colourist: Tom Poole

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