Electrifying poles

Creative idea

Through the 'Feel the real energy' campaign, E 3, d.o.o. communicates they are more than a standard electricity provider. With their personalised offers to homes and offices of their clients, they bring a positive and relaxed mood with an energetic charge. Thus, the main heroes - the electrical current carries - are transformed into real energy deliverers. They tell the story using dance and music. With the 'Everybody dance now' message, they invite us to join them.

Brand name: E 3, d.o.o.
Advertiser / client: E 3, energetika, ekologija, ekonomija, d.o.o.
Product / service: TV spot
Campaign name: Začuti pravo energijo
Agency network: INDEPENDENT AGENCY
Agency: Arnoldvuga, Ljubljana
Additional company: /
Production company: Invida d.o.o.
Executive creative director: /
Creative director: Aleš Kočevar
Art director: David Fartek
Copywriter: Maša Vukovič
Designer: David Fartek, Daša Žerovnik
Media director: Dejan Rajkovć
Managing director: Radovan Arnold
Film production: Jure Vizjak
Director: Jernej Žmitek
Music: Gonna make you sweat (Everybody dance now) - C+C Music Factory
Screenwriter: Jernej Žmitek, Maja Zupanc
Post production: Invida d.o.o.
Post production producer: Jure Vizjak, Maja Zupanc
Digital strategist: Dejan Rajković
Additional company: 3D animacija: Jernej Žmitek, Jean Žvan, Matic Perčič Kompoziting: Aleš Berčič, Matic Perčič, Jernej Žmitek, Montaža: Jernej Žmitek Barvna korekcija: Aleš Berčič