run2limits print

Entry code: B18001GD19Agency: isobar ViennaAdvertiser / client: Volkshilfe Oberösterreich
Group: B Print, B18 Social good

Creative idea

Since Austria got a rightwing government, the situation for refugees got worse. In 2019, Volkshilfe, one of Austrias most important social organisations, focuses on awareness and help for refugees. We dramatize running for life by referring to a running for fun tool: a running app. Text: Display: 'Fled distance', 'Duration', 'Calories', 'Breached borders', 'Lost next of kins'. Baseline: 'You run for fun, others for their life.' Donation account information.

  • Brand name: Volkshilfe Oberösterreich
  • Advertiser / client: Volkshilfe Oberösterreich
  • Product / service: Refugee care
  • Campaign name: run2limits
  • Agency network: ISOBAR
  • Agency: isobar Vienna
  • Web address:
  • Executive creative director: Bernhard Jaksik
  • Creative director: Wolfgang Kindermann
  • Art director: Christian Homann
  • Copywriter: Wolfgang Kindermann
  • Designer: Peter Hirth
  • Account director (agency): Sarah Jenke
  • Client account director: Stephanie Wögerbauer
  • Media director: Stefan Strohofer
  • Managing director: Mathias Fanschek