Fingerprints Portrait_Man

Creative idea

Knowing that the probabilities of matching a fingerprint are 1 in 50,000 and a face 1 in 1,000,000, we came up with the idea of creating real portraits using just fingerprints. Painstakingly creating pieces of art, using that awful lot of fingerprints and detail precision, we wanted to awareness for Mastercard’s state-of-the-art biometric security for payments. We invited a renowned artist (Jan Petrov) to join the campaign and paint the portraits using only his fingerprints. We exhibited them at the Authentication & Biometry press conference, where the audience witnessed how the artist crafted such a portrait, live.

Brand name: Mastercard
Advertiser / client: Mastercard
Product / service: Mastercard
Campaign name: Fingerprint Portraits
Agency network: MCCANN WORLDGROUP
Agency: McCann Prague
Additional company: McCann London
Production company: Renegadz
Executive creative director: Roy Cohen
Creative director: Hetu Negri, Juan Peirano, Klára Palmer
Art director: Ondřej Kroupa, Otakar Čihák
Copywriter: Adam Roučka
Designer: Benjamin Mulderer
Account director (agency): Radka Bušová
Director: Ondřej Urbanec
Agency producer: Kamila Tehranian, Veronika Jurigová
Additional company: President Creative Europe, Global ECD: Adrian Botan Chief Creative Officer: Razvan Capanescu Painter/ Artist: Jan Petrov Senior Account Manager: Ruta Buciunaite Account Director: Radka Bušová Account Manager: Monika Semerádová Social Media Manager: Milan Chorouš Creative Excellence Manager Europe: Carmen Bistrian PR & Communication Manager: Alice Reindlova