The Transformation! art project
Creative idea
The Transformation! art project represents an emotionally responsive illustration of the integral transformation currently taking place within the company. Gazprom Neft engaged media artist Maxim Zhestkov to create digital metaphors for all these changes and the innovative technologies the company uses in its work every day. The project comes to life on a specially designed 220 sq. m radial screen, bringing the viewer face-to-face with a complex and breath-taking process of transformation as a symbol of never-ending progress
Brand name: Gazprom Neft
Advertiser / client: Gazprom Neft
Product / service: oil company
Campaign name: art project
Agency network: INDEPENDENT AGENCY
Agency: Gazprom Neft
Web address: https://gpntransformation.ru
Executive creative director: Alexander Dybal
Creative director: Maxim Zhestkov
Art director: Maxim Zhestkov
Designer: Maxim Zhestkov