SHOWCASE

Happy Welcome

Entry code: C30001GD18
Agency: Publicis Romania, Bucharest
Advertiser / client: HP Romania
Group: C. OUT OF HOME (OOH), Ambient & Experiential

Creative idea

Over 3 million Romanians have left the country to work abroad. With many of them flying back for the Easter holidays, their families would be expecting them at the airport with improvised welcome sings in hand. It was the perfect opportunity to demonstrate the features of HP printers. We created a special custom welcome-sign service, powered by HP. Relatives could quickly and easily create high-quality boards using the actual printers, with personalized welcome messages and graphics, in a couple of minutes. Romanians arriving were surprised by the heartwarming messages and their families learned all the HP printer features.

Brand name: HP
Advertiser / client: HP Romania
Product / service: Service
Campaign name: Happy Welcome
Agency network: PUBLICIS
Agency: Publicis Romania, Bucharest
Additional company: Not applicable
Production company: Studioset
Executive creative director: Jorg Riommi
Creative director: Sebastian Olar
Art director: Florin Padurean
Copywriter: Laur Raboj
Account director (agency): Irina Tudoran
Director: Goran Mihailov
Agency producer: Camelia Efrimov
Additional company: Roxana Iancu – Consumer & Trade Marketing Manager, HP Romania

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