Vent inspection print ad

Creative idea

Carbon monoxide detectors are expensive. That is why we created a solution affordable for everyone. Thanks to Pepco, Lewiatan and Zlote Tarasy we turned 28,850,000 leaflets into “vent inspection ads”. We have added simple information to their printed ads: “If you place a piece of paper against a properly working vent inlet, it will stick. If it doesn’t, the vent is blocked and you have to call for help”. “Vent inspection ads” instructed Poles to put the leaflet to the vent, in order to keep their family safe. This simple hack was used in many Polish homes and gave the families a peace of mind.

Brand name: Pepco, Lewiatan, Złote Tarasy, The National Fire Service of Poland
Advertiser / client: Pepco, Lewiatan, Złote Tarasy, The National Fire Service of Poland
Product / service: Vent inspection print ad
Campaign name: Vent inspection print ad
Agency network: GREY
Agency: Grey Poland
Additional company: Pepco, Lewiatan, Złote Tarasy, The National Fire Service of Poland
Executive creative director: Jakub Korolczuk
Creative director: Rafał Ryś
Art director: Dominika Hałas
Copywriter: Marek Górski
Designer: Dominika Hałas
Account director (agency): Iza Łukaszewska - Grygoruk
Client account director: Dominika Jezierska, Karolina Gruza, Weronika Kendra
Additional company: Per Pedersen, Anna Pańczyk, Anna Green, Adam Śmiłowski,