The Nest Address

Creative idea

Over 10.000 storks migrate each year to Romania. But, because their nests sit on powerlines, thousands die of electrocution. With over 90.000 km of cable, locating all nests seemed impossible. Enel, the number one energy company in Romania, worked with the Ornithological Society to create The Nest Address: the first geolocation app that people use to send GPS coordinates of stork nests they see, helping Enel crews locate and secure them against electrocution. Using the app, people sent photos of nests, automatically embedded with their location. Enel located 80% of the stork population, found 54% in danger and secured 93%.

Brand name: Enel Romania
Advertiser / client: Enel Romania
Product / service: App
Campaign name: The Nest Address
Agency network: PUBLICIS
Agency: Publicis Romania, Bucharest
Additional company: MSL The Practice
Production company: Studioset
Executive creative director: Jorg Riommi
Creative director: Dan Frinculescu
Art director: Gabriel Gherca
Copywriter: Romulus Petcan
Account director (agency): Ioana Cadir
Pr director: Camelia Eremia
Digital creative: Cosmin Anghel
Additional company: Publicis Romania: Alina Neagu, Alexandra Stoica - Digital Account Directors; MSL The Practice: Oana Bulexa - Managing Director; Alexandra Popescu - PR Manager; Cristina Chicus -Events Executive.