Hear The Taste Of Chocolate

Entry code: D28008GD19
Agency: LOTTE Wedel
Advertiser / client: CORD Warsaw
Group: D Audio, D28 Food & Drinks

Creative idea

The brief was to re-create the sound of chocolate with a touch of ASMR – Gorzka (dark) specifically. We recorded genuine crushing of cacao nibs, mashing of chocolate paste, rustling seeds, pouring powder, cutting and cracking of Gorzka. The music composition with subtle sounds processed in the right manner achieved the result of rhythmic, soothing ASMR, at the same time bearing the art of chocolate-making in it, step by step. We illustrated 170-year-old craft of Wedel merely with sound. Thanks to real-life recordings we gave it 100% authenticity and the campaign initially designed for Instagram was expanded to cinemas and radio.

Brand name: Wedel
Advertiser / client: LOTTE Wedel
Product / service: Dark chocolate
Campaign name: Hear The Taste Of Chocolate
Agency: CORD Warsaw
Additional company: Ogilvy
Production company: Film Fiction
Web address:
Executive creative director: Maciej Twardowski
Art director: Kaja Dobrzańska
Copywriter: Adrianna Hochmańska
Client account director: Natalia Krzyśków
Strategic planner / strategist: Elżbieta Twardowska
Senior planner: Barbara Niedziela
Music: Michał Krajewski, Aneta Kabsa
Agency producer: Justyna Hołocińska-Oracz
Post production: Rio de Post
Digital strategist: Magdalena Mazurkiewicz
Additional company: Account Executive: Marta Wereszczyńska Composer: Tomasz Bogacki, Kamil Sajewicz


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