SHOWCASE

Escaping Labor Camp

Entry code: D36005GD19
Agency: VMLY&R Prague
Advertiser / client: Post Bellum
Group: D. AUDIO

Creative idea

Many times, Czech veterans, dissidents, political prisoners and others in opposition to the ruling regime found themselves in situations where only staying silent could save their lives. With our campaign for the National History Archive, the largest public database of witness stories in Europe, we are saying that now we need them to do the opposite – speak up so that their stories can be preserved for future generations. The campaign consists of 3 authentic stories from 3 different decades of the 20th century.

Brand name: National History Archive
Advertiser / client: Post Bellum
Product / service: National History Archive
Campaign name: Breaking The Silence
Agency network: VML
Agency: VMLY&R Prague
Production company: Studio Beep
Executive creative director: Tereza Sverakova, Dora Pruzincova
Art director: Jan Moucha
Copywriter: Jiri Kirchner, Dusan Koutsky, Miroslav Pomikal
Account director (agency): Irena Stodulkova
Managing director: Tomas Dvorak
Music: Viliam Beres
Agency producer: Jana Dlouha
Additional company: Regional Chief Creative Officer: Jaime Mandelbaum, Sound designer: Jan Sleska, Lukas Moudry

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