SHOWCASE

My Voice is Me

Entry code: D36008GD19
Agency: New Moment New Ideas Company Belgrade
Advertiser / client: NGO Women's Alternative
Group: D. AUDIO

Creative idea

End of WWI was a turning point for the status of women in the world. Many of them participated in military activities, but their biggest victory was in the improvement of women’s rights. NGO Women’s Alternative wanted to honor women who made gender equality possible. “My Voice is Me” radio is a true story from WWI about how far women were ready to go in order to prove they are equal to men. Milunka Savic was one of them. Campaign raised awareness about female soldiers in the Great War and initiative was launched to build monument of gratitude to those honorable heroines.

Brand name: Women's Alternative
Advertiser / client: NGO Women's Alternative
Product / service: NGO / gender equality
Campaign name: My Voice is Me
Agency network: VML
Agency: New Moment New Ideas Company Belgrade
Web address: http://zenskaalternativa.org
Executive creative director: Veljko Golubovic
Creative director: Lazar Sakan, creative manager
Copywriter: Ivan Tokin
Account director (agency): Mina Popovic, account manager
Client account director: Jasmina Nikolic
Managing director: Zarko Sakan
Agency producer: Anja Turanski
Additional company: VMLY&R Europe CHIEF CREATIVE OFFICER: Jaime Mandelbaum Other credits PRODUCER: Zeljko Veljkovic, ZV Studio ACTRESS: Dusica Novakovic, Terazije Theatre CASTING MANAGER: Jelena Angelovski, Terazije Theatre

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