SHOWCASE
Designed for apples
Entry code: E38002GD19
Agency: The Smarts, Sofia
Advertiser / client: IKEA
Group: E. DIGITAL, MOBILE & TECHNOLOGY, Social Networking Solutions & Community Sites
Creative idea
The new Mac Pro was presented in June. The price was high and the design was... strange. A few days later IKEA reacted with an offer.
Brand name: IKEA
Advertiser / client: IKEA
Product / service: IKEA
Campaign name: iDealisk
Agency network: INDEPENDENT AGENCY
Agency: The Smarts, Sofia
Web address: https://www.facebook.com/ikeabulgaria/
Creative director: Pavlina Boneva
Copywriter: Doroteya Slavcheva, Stoyko Kavaldzhiev
Designer: Lusina Terzyan
Account director (agency): Ivaylo Anev
Client account director: Bistra Bozhikova
Managing director: Radoslav Bimbalov
