Block Wish

Entry code: E38004GD19Agency: SOK Media, HelsinkiAdvertiser / client: HOK-Elanto
Group: E Digital & mobile, E38 Social networking solutions & community sites

Creative idea

Alepa is a convenience store chain in Finland. They were running behind competition on how people saw their store selection and how the selection fit the surrounding neighbourhood. People felt that they could not get their voice heard. To fix this we built a hyper local digital initiative called 'Block Wish'. It is a logistics & production line turn around which uses a chatbot to help Finns to get their product wishes in the shelves of their local Alepa. Block Wish helped Alepa to frog leap to be seen as the most customer centric store chain in Finland.

  • Brand name: Alepa
  • Advertiser / client: HOK-Elanto
  • Product / service: Block Wish
  • Campaign name: Block Wish
  • Agency network: INDEPENDENT AGENCY
  • Agency: SOK Media, Helsinki
  • Additional company: Accenture, Carat Finland, Wörks, Avidly, Netprofile, TBWA\Helsinki
  • Web address: http://foryoureyeson.ly/2019/goldendrum/alepa/blockwish/
  • Creative director: Lauri Toivonen
  • Designer: Teemu Äijälä
  • Client account director: Tuomas Ahola, Merja Mustonen
  • Media director: Juha Halmesvaara, Kirsi Riipinen, Kaisa Rissanen
  • Strategic planner / strategist: Janne Lehtinen, Krista Pihlhjerta
  • Illustrator: Misha Lagerstedt
  • Agency producer: Jaakko Veijola, Minna Kommeri, Paul Nyman, Tuukka Sinisalo
  • Digital production: Jussi Lehtiniemi, Pinja Kuosmanen, Tomas Linberg, Arttu Laaksonen, Samu Teittinen
  • Additional company: Annikki Rosander, Antti Rantalahti, Markus Sillanpää, Sallamaari Muhonen, Juha Frey, Jyrki Poutiainen, Erno Reinikainen, Joni Furstenborg, Tuomas Perälä