Hate Unplugged
Creative idea
According to a recent Cambridge research, Czech Republic ranks as the most racist European country. Living here, we can say that people are mostly accepting and nice. Unfortunately, the situation is different online. Nadace Varietas - the Czech NGO for an open society - decided to do something to change mentalities. “Hate Unplugged” – is a project that evaluates all the negative energy wasted online (by writing hateful posts) and transforms it into positive by donating free electricity and data to the people in need (the exact people that were targeted by that hate). Powering the Nakivale refugee settlement in Uganda.
Brand name: Nadace Varietas & Hello World
Advertiser / client: Nadace Varietas & Hello World
Product / service: NGO
Campaign name: Hate Unplugged
Agency network: MCCANN WORLDGROUP
Agency: McCann Prague
Web address: http://hateunplugged.com/
Executive creative director: Razvan Capanescu
Creative director: Jan Benda, Joseph Martin, Filip Kukla
Art director: Martin Kraus, Jarmila Šafránková, Jiří Horut
Copywriter: Jan Benda, Razvan Capanescu
Account director (agency): Iva Nyklesová
Media director: Jan Suda
Pr director: Hero & Outlaw
Additional company: Film editor: Jiri Horut
Technology & IT: Tomas Kysel
Senior Designer Developer: Kateřina Egerová
Data Analytics: ZoomSphere
CEE Creative Director: Catalin Dobre
Creative Excellence Manager Europe: Carmen Bistrian
PR & Communications Manager: Alice Reindlova
External Affairs & PR Consultant: Mihnea Miculescu
