Political Tinder

Creative idea

Latvian youngsters see local politics as boring, complicated and time consuming. There is a major concern that when the time comes, young people won’t be informed enough to make a thought out decision, thus voting for the loudest promises which might not be in their best interest. Independent magazine “IR” created “Political Tinder” to make politics more appealing to youngsters so they can match themselves with those parties that actually represent their interests.

Brand name: IR Magazine
Advertiser / client: IR Magazine
Product / service: Government elections
Campaign name: Political Tinder
Agency network: MCCANN WORLDGROUP
Agency: McCANN Riga
Production company: Page
Web address: https://tinderis.lv
Executive creative director: Valters Jonats
Art director: Dmitrijs Pavlovs
Copywriter: Valters Jonats
Designer: Dmitrijs Pavlovs
Strategic planner / strategist: Bruno Vavers