SHOWCASE

GRAPES.TALK

Entry code: F47006GD19
Agency: Heimat Vienna
Advertiser / client: Judith Beck Wines
Group: F. DESIGN, Packaging Design

Creative idea

Judith Beck is Austrias top address when it comes to unconventional wines. Living wines. Mysterious wines. Sassy wines. Wines that speak for themselves in terms of taste. These wines had to be given a voice to become clearly unmissable & audible distinctive characters on the Austrian wine market. We have done that: By integrating commercial barcodes into artistically crafted illustrations on the labels we made it possible to listen to the talking grapes and their special stories by scanning the illustrations with an ordinary smartphone. And created the first talking wine labels in the world!

Brand name: Judith Beck Wines
Advertiser / client: Judith Beck Wines
Product / service: Judith Beck Wines
Campaign name: GRAPES.TALK
Agency network: INDEPENDENT AGENCY
Agency: Heimat Vienna
Executive creative director: Georg Feichtinger
Creative director: Georg Feichtinger
Art director: Simon Pointner
Copywriter: Philip Krautsack, Robin Kappacher
Designer: Simon Pointner, Katharina Handlos
Account director (agency): Martin Weber
Managing director: Markus Wieser
Illustrator: Andreas Leitner
Post production: Bernadette Krenn
Digital creative: Stefan Schäffer, Tom Strobl
Additional company: Sound: Blautöne

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