SHOWCASE

The JB Restaurant Book

Entry code: F50004GD19
Agency: Futura DDB, Ljubljana
Advertiser / client: JB Restaurant
Group: F. DESIGN, Print Design 

Creative idea

JB Restaurant, owned by chef Janez Bratovz, is among S. Pellegrino’s Top 50 World’s Best Restaurants. He wanted to release a special book showcasing his unique plating and signature dishes, from natural ingredients and original recipes. Chef personally created every book cover. He used the cooking utensils, like the ones in his kitchen, for making a one-of-a-kind illustration that expresses his everyday creativity and represents JB’s authentic plates on each cover.

Brand name: JB Restaurant
Advertiser / client: JB Restaurant
Product / service: JB Restaurant
Campaign name: The JB Restaurant Book
Agency network: DDB WORLDWIDE
Agency: Futura DDB, Ljubljana
Creative director: Žare Kerin
Art director: Žare Kerin, Maruša Koželj
Copywriter: Noah Charney
Designer: Vesna Žnidaršič, Marjan Božič, Marko Piškur
Account director (agency): Urška Nučič
Photographer: Matjaž Tančič, Manca Jevšček
Illustrator: Janez Bratovž
Film production: Lilt

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