KeepLivingCoral
Creative idea
For 2019 Pantone picked Living Coral as the Color of the Year. But corals are in real danger: the world has already lost about 50% of coral reefs that play crucial role in maintaining healthy marine ecosystems. Inspired by Pantone's colour choice we created a shocking, realistic poster campaign to raise awareness of endangered corals. In cooperation with a photographer, we released #keeplivingcoral, a campaign that recreates Pantone’s Living Coral visual, using garbage taken from the oceans: a contradiction that exposes the ugly truth, bringing this serious global problem into focus. Thus we wanted to address the open minded, environmental conscious generation of youngsters.
Brand name: WWF
Advertiser / client: WWF Hungary
Product / service: WWF Hungary
Campaign name: KeepLivingCoral
Agency network: INDEPENDENT AGENCY
Agency: White Rabbit Budapest
Executive creative director: Istvan Bracsok, Levente Kovacs
Art director: Marcos Mendes Tanaka, Luis Paulo Gatti
Copywriter: Andre Nunes Bueno, Adam Lenart
Account director (agency): Beata Stumpf
Photographer: Thirza Schaap
Director of photography: Bruin Feskens
Post production: Floss Creatives
Post production producer: Shamsher Walia
Additional company: Digital Account Executive: Borbala Tumo,
Client Service Director: Levente Balint
Account Manager: Lilla Katona