Eat This Paper

Entry code: G001GD19
Agency: CARE Ceska republika - Care CZ
Advertiser / client: Kindred., Prague
Group: G Innovation

Creative idea

CARE CZ asked us for a print that will help stop hunger in Africa. We’ve created a print ad that Czech has never tasted before. An edible print with the same kcal intake as an average African tends to have. After the Young Lions CZ gold we’ve brought the draft to reality. With the perfect partner: Eska restaurant. All the prints sold out in just 65 days. Supported by 30 czech influencers. For free! We’ve reached a million people in digital only. We’ve gained 202 808 CZK AVE. But most importantly: we've helped to rescue hundreds of children.

Brand name: CARE
Advertiser / client: CARE Ceska republika - Care CZ
Product / service: non-profit organization
Campaign name: Eat This Paper
Agency network: PUBLICIS
Agency: Kindred., Prague
Additional company: MSL
Executive creative director: Nikola Foktova
Creative director: Nikola Foktova
Art director: Adam Citta
Copywriter: Nikola Foktova
Designer: Adam Citta
Account director (agency): Jana Hrdinova
Pr director: Adela Vasickova


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