SHOWCASE

fARytale Journey

Entry code: G022GD19
Agency: McCann Beograd, Belgrade , Drive, Belgrade
Advertiser / client: The Coca-Cola Company
Group:

Creative idea

Studies show that excessive use of smartphones during preschool age can have a negative effect on children’s attention span, learning ability, creative development, and even alienate them from their parents. We assembled a team of children's psychologists, writers, gaming industry and design experts to create „A fARytale Adventure“ – an interactive experience that transforms the mobile from something that separates kids from parents, into something that unites them. Through interactive learning, enriched with playable AR content, the book provides valuable moments that kids experience together with their parents.

Brand name: The Coca-Cola Company, NeXt Bući Bući
Advertiser / client: The Coca-Cola Company
Product / service: NeXt Bući Bući
Campaign name: fARytale Journey
Agency network: MCCANN WORLDGROUP
Agency: McCann Beograd, Belgrade , Drive, Belgrade
Additional company: UM Beograd
Production company: Live View Studio
Executive creative director: Vladimir Ćosić
Art director: Associate Creative Director Zdravko Kevrešan
Copywriter: Nemanja Ostojić
Account director (agency): Jelena Lešević, Borisav Milisavac
Strategic planner / strategist: Aleksandar Milojević
Digital production: Marko Živković
Digital creative: Tea Terzić, Vladimir Kondžulović
Additional company: Sonja Džuklevski, Stefan Gajić, Ivana Mijatović, Sonja Dragutinović, Biljana Kolaković, Flexis, Dreamdust, DME. Video, Dušan Trajković

Image
Play

Signup to our NEWSLETTER