Seagull

Creative idea

Greenpeace Hungary has been fighting against plastic pollution in the oceans since 2002. For their spring communication, they wanted a campaign that would not communicate data to people but would make them care about plastic in oceans. We created sounds that imitate the sound of seagulls, using nothing but plastic waste objects. This is how we bring home the message that it's getting harder and harder to tell apart the sea from plastic trash.

Brand name: Greenpeace
Advertiser / client: Greenpeace Hungary
Product / service: Greenpeace
Campaign name: Seagull
Agency network: DDB WORLDWIDE
Agency: DDB Budapest
Additional company: OMG Budapest
Creative director: Karolina Galácz, Zsolt Balogh
Art director: Emese Gillotte
Copywriter: Dorottya Tóth
Strategic planner / strategist: Sarolta Gál
Director: Dávid Lukács
Agency producer: Zsófia Maul
Additional company: Sound Designer: Ábris Gryllus