World Urban Games Budapest

Creative idea

The Olympics are growing old, therefore it needs a renewal not just in terms of sports but in terms of audience as well. World Urban Games was created to present the new generation of urban sports as the authentic way of this rejuvenation. The film contacts directly with gen Z and Y through their community, lifestyle and day to day sport activities. They are the enthusiasts, the equals, the creators, the proud fighters, the unstoppable champions of the future. They are the next generation of the Olympic Games.

Brand name: World Urban Games
Advertiser / client: World Urban Games LOC
Product / service: Sport festival
Campaign name: World Urban Games Budapest
Agency network: INDEPENDENT AGENCY
Agency: Human Telex Advertising & Event
Additional company: 235 Productions
Production company: 235 Productions
Web address: http://wugbudapest.sport
Creative director: Balint Monori
Art director: Gergely Kovacs, Gyorgy Lenard
Copywriter: Mark Hanyecz
Designer: Sandor Varga
Account director (agency): Erika Pentek
Client account director: Renata Balogh
Managing director: Tamas Hajnal
Strategic planner / strategist: Laszlo Nagy
Pr director: Szilvia Drucker
Director: Peter Juhasz
Director of photography: Gabor Garai
Music: Csaba Kalotas, Sena Dagadu
Post production: Motion Blur
Digital production: MyAd
Digital strategist: Noemi Bartok
Additional company: Senior Account Manager: Emese Nagy, Mate Nagy Producer: David Rubesch, Peter Juhasz Creative producer: Daniel Blik Production manager: David Rubesch Editor: Tamas Szabo World Urban Games International Communication Director: Ivan Rozsa