Alfa-Bank A-A-A-A-A-A

Creative idea

PROBLEM The biggest privately owned bank in Russia produced dozens of commercials. Musicwise they were all disconnected, and one could never recognize the brand in different soundtracks. The bank came up with a demand to get communication united. SOLUTION We licensed a song by Kasabian called “Club Foot” for just one audiobranding reason – the letter A sung 6 times in a row. Then we produced a re-visited version of the song, leaving just the “A-A-A-A-A-A” vocals, making the brand’s logo work as an audio-jingle.

Brand name: Alfa-Bank
Advertiser / client: Alfa Bank JSC
Product / service: Banking Service
Campaign name: Alfa-Bank A-A-A-A-A-A
Agency network: INDEPENDENT AGENCY
Agency: Fancy State Music Agency, Moscow
Web address: https://alfabank.com
Music: Fancy State Music Agency
Additional company: Fancy State Music Agency: Chief Music Officer – Pasha Voloshin Composer - Aleksander Bochagov Vocals - Andrey Sotnikov Sound Engineer - Oleg Fedorov Producer - Max Golubchikov Music Supervision & Licensing - Natalia Perova Client: Alfa Bank Marketing Team