A Call For Dance

Creative idea

The whole fashion campaign is build around 'parisenne chic' with a touch of the 70s. It's shot around the track by Baccara 'Yes sir I can boogie'. To make sure it wasn't too nostalgic the music supervision team was asked to find an uber moden track from the french electronic scene and it's where Polo & Pan got picked out. Its a great comment to the trend keeping it fresh and in the 'now' and also giving a break form the original track by Baccara

Brand name: Reserved
Advertiser / client: Reserved
Product / service: fashion
Campaign name: Reserved | Chapter II
Agency network: INDEPENDENT AGENCY
Agency: Jaguarec, Warsaw
Additional company: LPP Sp z o.o.
Production company: Warsaw Creatives
Director: Gordon von Steiner
Director of photography: Stuart Winecoff | Artistry
Music: Coeur D’artichaut - Polo & Pan
Additional company: Joanna Kulig | ZA Agencja Jeanne Damas | Viva Models Global Marketing Director: Monika Kapłan | LPP Choreographer: Richard Jackson | Bloc Agency Graphic Design: Huncwot agency Song: Coeur D’artichaut - Polo & Pan Music Supervisor : Magdalena Niestryjewska | Jaguarec