Huawei P30

Creative idea

It's one month before the big world premiere of Huawei P30, the clients most important product so far - how can we build the interest of a phone no one knows how looks like. The creative didn't have too much information - just that the phone will have a great cam and will be availbale in 3 different colors. An even bigger secret was created by 3D membrane animation in the colors of the phones supported by a super catchy track perfectly working with the edit.

Brand name: Huawei
Advertiser / client: Huawei
Product / service: mobile phone
Campaign name: P Jak Piękna Fotografia
Agency network: DDB WORLDWIDE
Agency: Jaguarec, Warsaw
Production company: Papaya Films
Creative director: Maciej Waligóra
Director: Szymon Pawlik
Music: Downtown by Cazwell
Post production: Televisor
Additional company: Creative Team: Katarzyna Jarecka, Mateusz Gaca, Pablo Domingez Agregan Producer: Katarzyna Seyfried, Anna Mogilnicka, Paulina Górniewicz Sound: Błażej Kafarski/ Głośno Music Supervision: Magdalena Niestryjewska / Jaguarec