Get Into The Snow Globe

Creative idea

We wanted to bring back the joy of winter, so our Snow Globe was designed as our homage to the miniature glass toys with beautiful winter landscapes inside. The goal was to keep the Globe transparent, round and as toy-like as possible, to inspire a child-like response from everyone. The structure had to be big enough to fit an entire pop-up McDonald's store, natural trees and snow cannons. A toy – but so big that people could enter. A personal memory of winters that are gone – transformed into a fantasy that came true on a big city square.

Brand name: McDonald's
Advertiser / client: McDonald's Poland
Product / service: McDonald's
Campaign name: Get Into The Snow Globe
Agency network: DDB WORLDWIDE
Agency: DDB Warsaw
Production company: Papaya Films
Creative director: Zuzanna Duchniewska-Sobczak, Maciej Waligóra
Art director: Izabela Wit
Copywriter: Jan Mirosław
Strategic planner / strategist: Małgorzata Majcher, Anna Lyszczek-Majewska
Film production: Tomek Kulesza
Agency producer: Katarzyna Seyfried
Additional company: Project Manger: Agata Pietruch