RED RIBBONS PROJECT

Entry code: S015GD19Agency: MullenLowe IstanbulAdvertiser / client: OZGUR CAN SUNATA & CANBERG DUNGUN
Group: S Activation

Campaign idea

In Turkey, there is a tradition of tying a red ribbon around the waists of brides. Unfortunately, these ribbons are tied around the waists of children too. Every year, thousands of children are forced into underage marriage. To help the children of tomorrow, we listened to yesterdays child brides. Collecting their messages and ribbons, we delivered both to people with the power to change the future: university graduates. Each diploma was tied with a ribbon that had previously been bound to a child’s waist and featured a unique message for each faculty.

  • Brand name: KADAV / BAHCESEHIR UNIVERSITY
  • Advertiser / client: OZGUR CAN SUNATA & CANBERG DUNGUN
  • Product / service: EDUCATION / SOCIAL RESPONSIBILITY
  • Campaign name: RED RIBBONS PROJECT
  • Agency network: MULLENLOWE
  • Agency: MullenLowe Istanbul
  • Executive creative director: BERKAY OZAY
  • Creative director: ERDEM SUYOLCU
  • Art director: EZGI TANYERI
  • Copywriter: GALIP MAKARNACI
  • Account director (agency): CEYDA COSKUN
  • Strategic planner / strategist: YUSUF MUSLUBAS & ALPER CETIK
  • Agency producer: TUGRUL KARADENIZ
  • Post production: IMAJ & PTOT
  • Event production: BAHCESEHIR UNIVERSITY