The accidental test

Campaign idea

The number of secondary road accidents is rising every year due to the lack of knowledge of the right procedure after a car crash or malfunction. Why? Because the drivers simply haven’t been trained how to react properly in such situations. To point out this issue and with a mission to change the law, we created a car accident as a test during a driving school lesson followed by proper explanation and hand out of a special safety manual.

Brand name: 1224
Advertiser / client: Czech Insurer's Bureau
Product / service: helpline
Campaign name: The accidental test
Agency network: MCCANN WORLDGROUP
Agency: McCann Prague
Executive creative director: Razvan Capanescu
Creative director: Klara Palmer
Art director: Ondrej Kroupa
Copywriter: Klara Palmer, Adam Roucka
Account director (agency): Jan Antonu
Media director: Jan Suda
Strategic planner / strategist: Martin Svetlik
Pr director: Peter Hermann
Illustrator: Ondrej Kroupa
Director: Andy Fehu
Agency producer: Jitka Baldwin, Natalie Majvaldova
Additional company: Motion Designer: Tomáš Matis, Filip Sušic Case film director: Joseph Martin, Roman Krmášek Account Manager: Kristýna Ambrožová PR agency: Hero&Outlaw