LinkMeToo

Entry code: S044GD19Agency: MCCANN MilanAdvertiser / client: As.It.O.I.ONLUS - Associazione Italiana Osteogenesi imperfetta
Group: S Activation

Campaign idea

We opened LinkMeToo: the first LinkedIn page in Italy that connects disabled people to the world of work. The page hosted interviews and speeches by disabled professionals. Then we brought disabled people with a job aspiration together with disabled professionals who achieved that aspiration. Through the LinkedIn page, companies have been invited to act, participating to the Diversity Day, a special event about job and disability.

  • Brand name: LinkMeToo
  • Advertiser / client: As.It.O.I.ONLUS - Associazione Italiana Osteogenesi imperfetta
  • Product / service: LinkMeToo - Linkedln content platform
  • Campaign name: LinkMeToo
  • Agency network: MCCANN WORLDGROUP
  • Agency: MCCANN Milan
  • Additional company: MEM//MCCANN Italy - Milan
  • Production company: The Family
  • Web address: https://www.linkedin.com/company/linkmetoo/
  • Executive creative director: Alessandro Sabini - CCO
  • Creative director: Edoardo Aliata CD/Art - Paolo Maccarini CD/Copy
  • Art director: Andrea Gessa
  • Copywriter: Andrea Piovesana
  • Account director (agency): Vera Ebensperger
  • Director: Sergej Grguric - Alessandro Palminiello - The Family
  • Agency producer: Lorenzo Ulivieri/Executive Producer/The Family
  • Digital production: Simone Fatone/Motion Designer/3D Artist - MRM//MCCANN
  • Digital creative: Daniela Calvanico/Creative Content Manager /MRM//MCCANN
  • Additional company: MCCANN IT : Daniele Cobianchi/CEO,Michele Virgilio/Head of Production,MRM//MCCANN: Marco Basilico Digital Project Manager,Chiara Chiarino/Content Manager,Federica Larocca/Content Manager