The Blind Vote

Campaign idea

MyEye is a revolutionary and innovative product that allows vision-impaired people to 'see' using state of the art technology. In order to promote this product, we partnered with the Israeli election committee and allowed blind people to cast their votes, with no third-party assistance for the first time in history, turning ballots into media. By allowing visually impaired people to show their independence in the elections - the most democratic symbol – we managed to get high media coverage both locally and internationally and expose My Eye to government, health organizations and most importantly to blind and visually impaired people

Brand name: Orcam
Advertiser / client: Orcam
Product / service: My EYE
Campaign name: The Blind Vote
Agency network: BBDO WORLDWIDE
Agency: Gitam BBDO TEL AVIV
Additional company: BBDO IM
Executive creative director: Eran Nir
Creative director: Eddie Gartzman
Art director: Amir Assayag
Copywriter: Chen Federing
Account director (agency): David Anolik
Strategic planner / strategist: Guy Vaingast
Additional company: BBDO IM CEO - Omri Haroush Gitam BBDO CEO - Yuval Vaingast