Catching Breath: Cycling up the Himalayas

Campaign idea

ŠKODA AUTO and their online magazine, We Love Cycling, took four adventurous cyclists to the highest road in the world. They tried to break the climbing record of the Khardung La Pass in the Himalayas – and ŠKODA cars were there to help. The Catching Breath documentary and associated content were shared by more than 30 media outlets in 12 countries, with more than 11 million views on ŠKODA’s official channel alone. Over 5,000 people went all the way to the product page.

Brand name: ŠKODA AUTO
Advertiser / client: ŠKODA AUTO a.s.
Product / service: WE LOVE CYCLING
Campaign name: Catching Breath: Cycling up the Himalayas
Agency network: INDEPENDENT AGENCY
Agency: Mustard s.r.o., Prague
Additional company: PHD
Production company: Milk and Honey Films
Web address: https://www.welovecycling.com/wide/catching-breath/
Executive creative director: Martin Svetlík
Creative director: Martin Svetlík, Vratislav Šlapák
Art director: Gence Arslan
Copywriter: Martin Svetlík
Designer: Gence Arslan
Account director (agency): Tereza Išková
Strategic planner / strategist: Aleš Fiala
Photographer: Gionata Livorti & Jan Pavlacký
Film production: Milk and Honey Films
Director: Alberto Accettulli
Director of photography: Alberto Accettulli
Music: Emilio Pozzolini
Agency producer: Ondřej Votoček
Post production: Alberto Accettulli, Petr Staněk, Marco Plancica
Digital strategist: Aleš Fiala
Digital creative: Martin Svetlík
Additional company: Editor in chief: Jan Kořán