BUZZ

Campaign idea

We shocked the visitors by emptying the shelves in local supermarket. When they visited the store, all fruits and vegetables which are pollinated by bees, were removed. Customers were surprised and shocked. We capture their reactions by hidden cameras and use it to make a promotional video about need to save the bees!

Brand name: Slovenian Beekeeper’s Association
Advertiser / client: Čebelarska zveze Slovenije / Slovenian Beekeeper’s Association
Product / service: Slovenian Beekeeper’s Association
Campaign name: Imagine the world without bees
Agency network: VML
Agency: New Moment Ljubljana
Executive creative director: Luka Kobale
Creative director: Matej Vošner
Art director: Luka Kobale
Copywriter: Barbara Brodnik
Designer: Jure Skubic
Account director (agency): Boštjan Prijanovič
Client account director: Matevž Berkopec
Managing director: Boštjan Prijanovič
Pr director: Andreja Zupan Popovič
Photographer: Tina Deu
Film production: Dobre zgodbe d.o.o
Director: Aleksander Prosen Kralj
Digital creative: Matevž Berkopec
Event production: Matevž Berkopec
Additional company: TUŠ marketing team, Petra Žohar, Ana Zupan, Neža Kozelj, Taja Jalušič, Nejc Babič, Katarina Vodopivc, Valentina Vošner, Monika Vrhovc