SHOWCASE

Get Into The Snow Globe

Awards: Shortlist
Entry code: V06006GD19
Agency: DDB Warsaw
Advertiser / client: McDonald's Poland
Group:

Campaign idea

Bringing winter back when it's not coming can re-energize entire city – and that's what we did when we put a giant Snow Globe on a huge historical square, giving something to people discouraged by the ugly weather of early December. A toy-inspired structure was supposed to catch the attention, invite and inspire to get out and have good old winter fun in the snow. It had to be big - and it was. It had to engage - and it did. But first of all, it had to bring back a long-forgotten feeling of going out to a perfect winter.

Brand name: McDonald's
Advertiser / client: McDonald's Poland
Product / service: McDonald's
Campaign name: Get Into The Snow Globe
Agency network: DDB WORLDWIDE
Agency: DDB Warsaw
Production company: Papaya Films
Creative director: Zuzanna Duchniewska-Sobczak, Maciej Waligóra
Art director: Izabela Wit
Copywriter: Jan Miroslaw
Strategic planner / strategist: Malgorzata Majcher, Anna Lyszczek-Majewska
Film production: Tomek Kulesza
Agency producer: Katarzyna Seyfried
Additional company: Project Manger: Agata Pietruch

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