Silent Night

Campaign idea

Last Christmas, we wanted the story of loneliness to gain attention of a big audience. Having 0 PLN budget we asked top polish music stars for support. During their Christmas concerts they performed a very special version of the most famous carol in the world. Instead of playing „Silent night” the performers went totally silent for two minutes leaving the audience puzzled. After that they explained that it was „Silent night” as it is heard by the elderly and lonely.

Brand name: little brothers of the Poor
Advertiser / client: little brothers of the Poor
Product / service: Christmas Eve Dinners for the lonely
Campaign name: Silent Night
Agency network: BBDO WORLDWIDE
Agency: BBDO Warszawa
Production company: STX Jamboree
Executive creative director: Kamil Redestowicz
Art director: Marcin Mioduski
Copywriter: Rafał Pniewski
Film production: Papaya Films