SHOWCASE

Pints of Gratefulness

Entry code: V07002GD19
Agency: Mito
Advertiser / client: Borsodi Sörgyár Kft.
Group:

Campaign idea

Borsodi isn't just the sponsor of DVTK, but means a lot for the locals so it was obvious, DVTK will have to get main role in this campaign. Last season wasn't succesful for the team so we decided to create something that delivers the message for the fans: Thank you for being with us during the diffficult moments! The players went to work in the Borsodi factory and create 200 bottles of beer with their signature on it. These products did not hit the shelves, they were only prizes for fans. The new film was borned based on this story.

Brand name: Borsodi
Advertiser / client: Borsodi Sörgyár Kft.
Product / service: FMCG
Campaign name: Pints of Gratefulness
Agency network: INDEPENDENT AGENCY
Agency: Mito
Web address: https://www.facebook.com/Borsodi.Sor/videos/271082287075646/
Creative director: Gergely Marosi
Art director: Hargi Csík
Copywriter: Dániel Ördög Kovács
Account director (agency): Zsófi Miklós

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