Bismarck by Sabaton in World of Warships

Campaign idea

On May,27 1941 one of the most iconic events of WWII occurred —the sinking of Bismarck. However, the new generation is reluctant to learn history in traditional formats. To make sure the importance of this event was never forgotten, World of Warships (a game focusing on naval warfare of WWII) and Sabaton band joined forces. The result was a modern retelling of the Bismarck’s last stand in the form of a music video. The video’s historically accurate to the last breath. Shortly after it went live, key music and game mass-media spread the news with a total coverage of 100m.

Brand name: Wargaming
Advertiser / client: Wargaming
Product / service: World of Warships
Campaign name: Sabaton - Bismarck
Agency network: INDEPENDENT AGENCY
Agency: The Agency of Wargaming, Cyprus
Web address: https://www.youtube.com/watch?v=oVWEb-At8yc
Creative director: Sandro Gelashvili
Art director: Viktor Shakun
Copywriter: Nikita Sidorenko
Director: Matthias Hoene
Director of photography: Muko Tirmik
Music: Sabaton
Post production: The Agency of Wargaming
Additional company: Slava Makarov Product Director WoT,Levon Grigoryan WoWS Product Director,Nona Sisakyan Creative Producer,Yauheni Sukhavei Sound Designer,Konstantin Kozyuryonok Historical Team. VFX (CG, MD):Andrey Bogdanovich, Dmitry Lutsko, Andrey Lustiber, Aleksey Kozyrev, Dmitry Golovach, Konstantin Nalobin, Aleksandr Antoshuk, Dmitry Popok, Nikolay Skolkov, Ilya Klishin, Dmitry Udovenko, Konstantin Brailov, Oleg Patonich, Vyacheslav Cho-Din-Cho, Aliaksandr Krysko, Siarhei Autushenka