Improvising billboard

Campaign idea

Jazz Kamp Kranj is a small local jazz festival, non-profit and entry free. After 15 years and with new bigger festival projects happening in the nearby capital, we needed to attract the public and inspire them to visit. As Miles Davis once said; »Improvisation is live inspiration«, we tried to engage people with the billboard and create interest to visit the festival.

Brand name: Jazz Kamp Kranj
Advertiser / client: Gramus, d.o.o.
Product / service: Billboard
Campaign name: Inspiration & improvisation
Agency network:
Agency: Publicis Ljubljana
Additional company: Publicis Ljubljana
Creative director: Toni Tomašek
Art director: Petja Montanez
Copywriter: Petja Montanez, Blaž Žnidarec, Sara Kravanja
Designer: Lea Dežman
Account director (agency): Sara Kravanja
Film production: Kerozin
Director: Iztok Šuc
Director of photography: Gašper Vovk
Music: Lea Dežman
Post production: Gaja Madžarevič in Robert Lupše
Digital production: Gaja Madžarevič in Robert Lupše
Additional company: Lejna Karić Lubarda