SHOWCASE

Faces of Freedom

Entry code: X10024GD19
Agency: TRIAD Bratislava
Advertiser / client: O2 Slovakia
Group:

Campaign idea

In times of largest public protests in Slovakia, the government declared that they are fake. Since the O2 brand fights for freedom and fairness in Slovak market, it celebrates the national day of fight for freedom and democracy every year – 17. November when the velvet revolution began. That’s why this year, we processed hundreds of legendary photos from the velvet revolution and proved that they are real. We let people to identify themselves or their friends. Then, we changed the website and all media and thanked them publicly for their bravery. For the first time in 29 years.

Brand name: O2 Slovakia
Advertiser / client: O2 Slovakia
Product / service: O2 image campaign
Campaign name: Faces of Freedom
Agency network: INDEPENDENT AGENCY
Agency: TRIAD Bratislava
Additional company: Oliver Agency
Web address: http://www.tvareslobody.sk
Executive creative director: Martin Woska
Creative director: Vlado Kurek, Jaro Zacko
Art director: Marek Barančík, Csilla Polak
Copywriter: Matúš Hliboký, Vlado Kurek
Account director (agency): Natália Mikušová
Managing director: Maru Mitlikova
Strategic planner / strategist: Martin Woska
Film production: Viliam Jánošík

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